Decades Of Experience In Science, Business And Intellectual Property Law

Why protect your intellectual property? 

On Behalf of | Oct 9, 2023 | Trademarks

Businesses are much more than bricks and mortar, and that’s especially the case today. You need to utilize every edge to stay ahead of the competition, which is where intellectual property comes in. 

Patents, trademarks, copyrights and trade secrets are just some of the key areas to consider. They are at the heart of your brand. Why is it so important to protect your intellectual property

Setting your business apart from the competition 

There are few markets that remain untapped, so you’re going to be competing with other businesses. Why would someone choose your company over another? Your prices, expertise, reputation and services will come into this, but so too will your brand. 

Your logo, slogans, color schemes and any other attributes that are unique to your business will set you apart from the competition. Most of these traits are intellectual property which can be protected. 

Another revenue stream 

Intellectual property protection will shield your assets from competitors using them lawfully, but your intellectual property can provide an extra revenue stream. You may wish to allow others to purchase and use your branding for a price. For instance, if you wanted to branch out or create a franchise operation. 

A company that has intellectual property protection is also much more attractive to investors, banks and other lenders. They’ll see your company as a safe investment if your branding is well protected. 

Protecting your intellectual property is certainly worthwhile and there are many ways to do this. To explore your options in further detail, it will benefit you to seek some legal guidance.