Trademarks

Another business using any element that signifies your company to distribute, sell or market goods/services is unfair. And it can harm your business in different ways. Here are three ways trademark infringement can affect your business: Confusion Trademark...

If you are thinking of registering a trademark with the USPTO, it would be in your best interest to conduct a trademark search before filing. Also referred to as a clearance search, this preliminary step can offer significant benefits, including the following. 1. Help...

It may sound like a given that a CEO would always be happy if their company’s products were exceedingly popular. They would be thrilled with the brand recognition and the increased sales. While this is often true, some potential complications can arise when it comes...

Companies need ways to distinguish themselves from other similar companies. This includes the company itself, as well as the goods and services they offer.  One way to do this is through the use of trademarks and service marks. While these are both used for...

The Houston Oilers were part of the NFL decades ago, but the team moved. They became the Tennessee Titans and switched all of their branding. Later, a new team was established in Houston, which is now known as the Texans. The University of Houston, to pay tribute to...

Businesses are much more than bricks and mortar, and that’s especially the case today. You need to utilize every edge to stay ahead of the competition, which is where intellectual property comes in.  Patents, trademarks, copyrights and trade secrets are just some of...

Pickleball has taken the world of court-based sports by storm. Although it has been around since the 1960s, it has risen to prominence in the last decade, causing a few conflicts along the way. Schools and athletic facilities have scrambled to allocate space for this...

A strong and unique brand can be a valuable asset, and one of the critical aspects of brand protection is safeguarding against trademark dilution. Trademark dilution is a legal concept that every business owner should be aware of, as it can have far-reaching...

After much media attention, the fight over “Taco Tuesday” has largely been resolved. While it may seem like every food truck and restaurant that serves tacos advertises “Taco Tuesday,” that term was trademarked in 1989 by a restaurant chain called Taco John’s.  The...

Having registered trademarks is beneficial for many businesses. Trademarks play an important role in branding and marketing efforts, and they can help establish a company as truly professional. Some businesses begin using a trademark without ever actually registering...